Hero MotoCorp, a leading player in the two-wheeler industry, is set to make significant strides in the electric vehicle market. With plans to unveil its first electric motorcycle within the next 2-3 years, Hero is targeting the premium segment, with the motorcycle expected to be priced between Rs 4 lakh and Rs 5 lakh. This move marks a significant shift for the company, traditionally known for its fuel-efficient, economically priced motorcycles and scooters.

Vida electric scooter launch in India

Electric scooters are slated for launch in the 2024-2025 period.

Expansion of Vida Electric Scooter Range

Alongside the development of its electric motorcycle, Hero MotoCorp is also expanding its Vida electric scooter lineup. The company plans to introduce two new models in the coming financial year. These additions will cater to a diverse range of consumers, including both personal and business users. One of the key focuses of this expansion is the B2B last-mile connectivity market, a rapidly growing sector with increasing demand for efficient and eco-friendly transportation solutions.

Upcoming Launches and Sales Targets

Gupta, a representative from Hero MotoCorp, revealed that three electric scooters are slated for launch in the 2024-2025 period. The lineup will include a mid-priced scooter and an economically priced scooter under the Vida range, catering to different market segments. The third electric scooter is designed specifically for business-to-business applications, targeting the burgeoning last-mile connectivity market.

The Vida brand has already made significant inroads in the market, with its retail presence expanding to over 100 cities. Plans are underway to double this reach by next year. Between July and September 2023, Vida sales averaged over 2,000 units per month, reflecting the growing consumer interest in electric two-wheelers.

FAQs: (Frequently asked Questions)

What is Hero MotoCorp’s plan for electric vehicles?
Hero plans to launch a premium electric motorcycle priced between Rs 4-5 lakh in the next 2-3 years and expand its Vida electric scooter lineup with two new models.

When will the new Vida electric scooters be launched?
Three new electric scooters, including two under the Vida brand, are planned for launch in 2024-2025.

What is the target market for the new Vida electric scooters?
The new scooters will cater to both personal users and the B2B last-mile connectivity market.

How is Vida’s retail presence expected to change?
Vida’s retail presence, currently in over 100 cities, is planned to expand to 100 more cities next year.

What are the sales figures for Vida electric scooters?
Vida’s sales were over 2,000 units per month on average between July and September 2023.

How does Hero’s electric motorcycle fit into the market?
Hero’s electric motorcycle aims to enter the premium segment, a departure from their traditionally economical offerings.

What distinguishes the third electric scooter Hero plans to launch?
The third scooter is a B2B product, specifically designed for the last-mile connectivity sector.

What is the significance of Hero’s move into electric vehicles?
This move signifies Hero’s adaptation to the evolving market and increasing demand for sustainable transportation options.

Are the new Vida scooters designed for specific customer needs?
Yes, they are designed to cater to a range of needs, from economical personal transport to efficient business use.

What does the expansion of the Vida range indicate about Hero’s strategy?
It indicates Hero’s commitment to diversifying its portfolio and leading in the electric two-wheeler market.

Taazi News 24 has extended its presence to WhatsApp. Tap here to join and receive the latest updates on Automobile News.

Also read REVOLT RV400 BRZ: REVOLUTIONIZING URBAN MOBILITY WITH STYLE

OLA S1 PRO AND S1 AIR: ENHANCED WITH MOVEOS 4 UPDATE

ATHER CEO: SURGE IN ELECTRIC TWO-WHEELER SALES IN INDIA, AIMING FOR OVER 1 CRORE UNITS BY 2028

REVAMPED ATHER 450S: AFFORDABLE PRICING, UNCHANGED PERFORMANCE, AND SMART FEATURES