In a testament to its enduring popularity, the Maruti Brezza, a compact SUV that initially debuted as the Vitara Brezza, has crossed the remarkable milestone of 1 million unit sales in India. This achievement comes just eight months after reaching the cumulative sales figure of 9 lakh units, showcasing the continued trust and preference of Indian consumers for this iconic vehicle. The Brezza’s journey from its launch in March 2016 to surpassing the 1 million mark in early December 2023 spans a period of seven years and eight months.
Maruti Brezza Hits the 1 Million Sales Milestone
The Maruti Brezza officially entered the exclusive million-unit club, solidifying its position as a frontrunner in the competitive compact SUV segment. From its launch in March 2016 until the end of November 2023, the Brezza is estimated to have achieved sales of 9,96,608 units. The final push to cross the million-unit mark likely occurred in the first week of December 2023, marking a significant achievement for Maruti Suzuki.
Sales Performance and Projections
In the period from April to November 2023 alone, the Maruti Brezza exhibited robust sales performance, with an estimated 1,11,371 units sold. This translates to an average monthly sales figure of 13,921 units, approximately 3,480 units weekly, or an impressive 497 units sold every day. If the momentum is sustained, the Brezza could potentially reach an estimated 1,67,055 units by the end of FY2024, marking its highest fiscal year sales since the 1,57,880 units recorded in FY2019.
Factors Contributing to Sales Surge
A pivotal factor in the accelerated sales trajectory has been the introduction of the CNG variant in March this year. This addition revitalized the Brezza’s competitiveness, particularly against its arch-rival, the Tata Nexon. Notably, the Nexon had emerged as India’s bestselling SUV in FY2022 and FY2023, challenging the Brezza’s dominance. The strategic introduction of the CNG variant not only reinvigorated consumer interest but also propelled the Brezza back to the forefront of the compact SUV segment.
Current Market Standing
As of the first eight months of FY2024, the Maruti Brezza has reclaimed its position as the bestselling SUV in India. It has surpassed its competitors, including the Tata Nexon, with a lead of 593 units. During this period, the Brezza has sold an estimated 1,10,778 units, showcasing its unwavering appeal among Indian consumers. The only other SUVs crossing the 1,00,000-unit mark in the April-November 2023 period include the Hyundai Creta (1,08,584 units) and the Tata Punch (1,02,326 units).
FAQs: (Frequently asked Questions)
1. When did the Maruti Brezza officially launch in India?
The Maruti Brezza was officially launched in India in March 2016.
2. How long did it take for the Maruti Brezza to reach the 1 million sales milestone?
The Maruti Brezza achieved the 1 million sales milestone in seven years and eight months, reaching the milestone in early December 2023.
3. What contributed to the surge in Maruti Brezza sales in FY2024?
The introduction of the CNG variant in March 2023 played a significant role in accelerating Maruti Brezza sales, helping it regain traction in the market.
4. How many units did the Maruti Brezza sell on average per day between April and November 2023?
The Maruti Brezza sold an average of 497 units per day in the period from April to November 2023.
5. Which SUVs have crossed the 1,00,000-unit mark in sales during April-November 2023?
The SUVs crossing the 1,00,000-unit mark during this period include the Maruti Brezza, Hyundai Creta, and Tata Punch.
6. What is the estimated sales figure for the Maruti Brezza in FY2024?
If the current sales momentum is maintained, the Maruti Brezza could reach an estimated 1,67,055 units by the end of FY2024.
Also read: AUDI INDIA SET TO UNVEIL THREE NEW CARS IN 2024: A COMPREHENSIVE LOOK AT THE LINEUP
Also read: MARUTI SUZUKI’S YEAR-END BONANZA: EXCLUSIVE DISCOUNTS ON CNG MODELS – SWIFT, CELERIO, AND S-PRESSO
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